Alessandro Sposato — Design Director

Users are a designer’s
industry. I’m Alessandro.
I forge teams that work
with them, for them.

Now driving dealership UX at mobile.de, Berlin.

Director-led redesign of the first AI-native platform in proptech. Conversational interface behaviours, AI UX patterns, and a full design system built from scratch when no industry playbook existed. 57 user interviews, 23 research rounds.

Years2022 — Today

RoleHead of Product Design

ScopePlatform redesign · AI UX · Design system · Team of 5

Links

BuildingMinds iF Award 2026

SAP / Museum Barberini

Large-scale touch installation for the opening of Museum Barberini in Potsdam. Four navigation modes (geographic, by artist, by theme, by artwork) on a screen that fills an entire wall. Concept to opening night.

Years2016 — 2017

RoleLead Interaction Designer

ScopeConcept · Interaction · Visual identity · Motion

Links

Museum Barberini

Museum Barberini Smart Wall opening night

SAP / Spectrum

Physical innovation toolkit built from scratch to help enterprise organizations build better teams. A four-phase workshop method (shared vision, mission mapping, talent gap analysis, team culture) with a card system, canvas, and facilitation guide. Scaled to 200+ practitioners across three continents.

Years2018 — 2019

RoleDesign Lead & Concept Author

ScopeConcept · Brand · Card system · Facilitation guide

SAP / AppHaus Highlights

Enterprise Design Consultancy

Nine years delivering award-winning digital products for European enterprise clients. Healthcare, sports analytics, transport logistics, and interactive installation. Full ownership from research to delivery.

Years2013 — 2022

RoleInteraction Designer Lead

ScopeResearch · Strategy · Interaction · Visual · Delivery

Red Dot 2015 · 2016 iF Design 2015 · 2016 German Design Award IxDA Finalist

WTA × SAP

Sports Analytics

Tennis Analytics for Coaches

2015 — 2016

NCT × SAP

Oncology Research

Patient Data Explorer

2014 — 2015

FS × SAP

Ferrovie dello Stato

Freight Logistics Portal

2014 — 2015

About

Awards

iF Design Award2015 · 2016 · 2026
Red Dot Design Award2015 · 2016
German Design Award2015
IxDA Interaction Awards · Finalist2016
Fast Company Innovation by Design2016
Mobile Excellence · Finalist2016

Design, for me, started with one conviction: thinking and making are the same act.

Communication Design at Politecnico di Milano. An Erasmus year at Bauhaus-Universität Weimar, where form and function as inseparable stopped being theory and became instinct. I co-founded a letterpress workshop in Milan: moveable type, ink, machinery old enough to have opinions. You can’t undo a bad print. You learn to get it right.

That formation shaped almost a decade of strategic design consulting at SAP AppHaus: 50+ European enterprise clients, innovation frameworks scaled to 200+ practitioners globally, award-winning work across healthcare, sports, transport, and installation.

The last four years at BuildingMinds at director level: full platform redesign, AI UX strategy from scratch, a team through its full arc. iF Award 2026.